The Children’s Republic of Shoreditch

Ministry of Stories

The Ministry of Stories is a charity that aims to inspire young people through creative writing. Founded by Nick Hornby, and operating out of The Hoxton Street Monster Supplies Shop, they run workshops and provide one to one mentoring to local children. Much of the work is undertaken by volunteers, and when they asked us to help with their latest project we happily agreed. The Ministry were establishing a Children’s Republic. It was going to have it’s own Embassy and needed all the collateral that a new nation requires – identity, passports, signage, letterheads, information posters. The children had even written their own manifesto.

The identity needed to be simple. Any logo that we gave the Embassy had to be easy for the children to reproduce or change. It should not be static. The imagination the children had shown developing the embassy was staggering – there were lots of big ideas. So we started drawing big heads for those ideas. And then realised a big head on a small body is quite a good symbol for a child. The logo can change to illustrate the manifesto, or the signage. It can be made into worksheets, and even the Embassy flag, (which is obviously a balloon).