Suite DNA

HOTEL CONSULTANCY & PRIVATE TRAVEL

Suite DNA is a hotel consultancy and private travel company founded by Katy McCann, previously global head of the hotel collection at Mr & Mrs Smith. Katy has a fundamental understanding of what makes a good hotel, and this elemental approach is reflected in the identity, with a custom typeface carefully constructed of separate component parts. All the necessary pieces are there, and can also be arranged to form travel icons for use across both businesses.