Summer Festivals 2015

James Blake

Multi-channel promo for James Blake’s 2015 festival tour. It was a summer tour, hopefully of long days and low etting suns, so we turned James into a giant sundial. He stands in the middle of a huge circle of dates, and as the summer progresses his shadow moves round the dial showing where he will be next. As each venue passed we created a new animation for the next, with the light getting weirder as time went on, passing from day into night and beyond. We had to make quite a few versions of the sundial to cope with all the formats it needed to work across (tiny on Instagram, big online etc.) which was an interesting typographic challenge.

3D scan by UVA
Animations by Dave Hollands