Harp Lane Deli.

Identity for a new delicatessen in an iconic building on the main square in Ludlow. The deli is three stories high but only about twelve feet wide, and flanked by roads on both sides, one of which is Harp Lane itself. The shape of the building is central to the identity, becoming the outline for the logo. It is the house that all the products come from (Harp Lane Deli specialise in cheese, which loosely explains the choice of colour, and narrowly explains why the coffee card looks the way it does.)